Lead generation has been around for a long time, but has drastically evolved in the last decade. In this age of information abundance, marketing is going through a massive shift, Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-baits therefore the new modern marketer has to adjust to this shift in order to succeed.

What is lead generation

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.

Here are 5 Modern Lead Generation Strategies For Start-Ups :

1. Forum marketing

Forum marketing is a strategy that involves engaging with users on popular forum sites, like
Reddit and Quora, offering knowledge and solutions to the problems people are facing.
How often have you been looking for information about something and thought to quickly post a question on social media or a forum?, likely a lot and there are millions of people like you. Wouldn’t it be cool if you turned all these people into leads for your business !

The benefits of forum marketing include :

  • Increasing brand awareness.
  • Boosting website traffic and increase SEO.

Okay, so you know how forum marketing works and who should be using it. But where should you be looking for these valuable leads?

Here is a list of the 6 best sites to be active on :

  • Quora
  • Reddit
  • Facebook
  • Twitter
  • Product Hunt
  • Hacker News

Most online marketers browse these sites manually to find potential leads, which can be time consuming and annoying. LeadMi offers an automated, AI powered tool to easily find the best leads for your business on all the above mentioned sites.

To learn more about forum marketing, download our Forum Marketing Guide.

2. Search engine optimisation (SEO)

Search engine optimisation is a process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Here are 3 SEO tips to boost lead generation :

  • Use optimized keywords.
    • Do keyword research to find the most relevant keywords in your industry or niche, and then embed them throughout the website text.
    • Leverage tools like Google analytics and Google trends to objectively find and optimize keywords.
  • Increase your website speed.
    • Regularly do website speed tests.
    • Enable caching.
    • Remove unnecessary scripts and plugins.
    • Remove or Fix broken links.
  • Promote and manage customer reviews.
    • Always encourage reviews and feedback of your product or service, and share this transparently on your website, highlight the positive reviews and respond proactively on the negative reviews.

3. Out of the box social media tactics

Here are 5 out of the box social media lead generation tactics that have been proven to work :

  • Shorts (i.e. Tik Tok, Youtube, Instagram Rails).
  • Share information on Twitter threads.
  • Engage with live audiences (Twitter spaces, Facebook & Instagram live, Telegram).
  • Create a Discord group.
  • Social media influencers.

4. Paid search & display advertising

Paid search refers to paying for ads that show up either in search engine results or on websites.

Search advertising is projected to reach an estimated $137 billion by 2022. PPC is now looked upon as one of three top lead generation tactics alongside on-page website conversion and email marketing, according to Formstack.

Leverage top tools like Google Ads , Microsoft Ads and Yahoo ads. and make your product or service visible to the right audiences.

5. Podcasts

Podcast listeners are extremely engaged and loyal to their favorite shows, and dedicate hours and hours per week listening to podcasts. Speaking and/or advertising your product or service to such audiences can be worthwhile.