When we began the journey to create an automated tool to generate online leads, we spent a lot of time refining our algorithm. This involved adjusted the mechanism of our keywords. We also tweaked our language recognition formula. During this testing phase, we needed to ensure we had a way of tracking our progress. We achieved this by using some of our favourite companies as test data. We created mock profiles for each company and ran our tests. Knowing these brands well and what type of leads they’d be looking for, we were able to use these test accounts effectively.

However, there was another company we used to refine our product. Our own! Our founders are huge believers in dogfooding or ‘eating your own dog food’. That sounds strange, we know! But the idea is that you use your own product.

Once we had refined our algorithm to a point where more than 80% of the posts we were identifying were accurate and relevant, we entered a beta phase. This time we opened up an invitation to companies and friends to test the product and provide feedback. Once again, we continued to use our own company as part of the beta testing.

After collecting useful feedback on the algorithm as well as the UX (user experience) and CX (customer experience), we further refined our product. Greater accuracy and relevancy was achieved and an updated UI was implemented.

So did we generate online leads?

The answer is a resounding yes! In our first 30 days after launch, we identified 516 relevant posts across Quora, Reddit, Product Hunt and Hacker News. Of these identified posts, we found an incredible 493 of them to be relevant to Leadmi. That’s a relevancy rate of 95.5%!

We continue to use Leadmi as a critical part of our lead generation, website traffic and brand awareness strategies to this day.

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