Lead generation and brand value are two mutually beneficial factors in any business. Increase your brand value and the credibility of your business will result in higher lead generation and conversion. Likewise, increase your lead generation efforts and your brand value will strengthen through the results you produce. This concept forms the basis of HubSpot’s flywheel philosophy.
Below, we outline how to leverage Leadmi to improve your business growth strategy.
Become a thought leader in your industry
Grow your brand awareness by engaging with potential customers while they’re in the research phase of the buying cycle. Leadmi finds social and forum posts that relate to the problem your business solves. Share resources with these users to gain awareness for your brand.
Build your sales pipeline
By identifying potential customers that are facing the exact problem your business solves, Leadmi delivers a stream of qualified customers. These leads are actively looking for a solution and are ready to purchase. Engage with them to build your sales pipeline.