In the same way that defining a USP is important for a business, it is also vital to write an elevator pitch. An elevator pitch is a short synopsis of your business and what you do. As with a USP and value proposition, there are two important aspects. The first of which is what your business does. What is the pain that your product or service solves for your customers. The second is how you do it. What is the unique way in which your solve a need?

So, how do you write an elevator pitch?

  1. Start with a short introduction. Keep this simple and concise. State your name, your role and your company name. For example, ‘Hi, I’m John Smith from Leadmi’.
  2. Explain what your company does and how it does it. Outline the problem you solve and how you solve it uniquely. Keep this to one or two sentences. Make sure clearly state the pain your customers face. For example, ‘Effectively generating leads is a huge obstacle to many businesses. We connect you with people searching for solutions to the problem you solve.’
  3. Outline the results or milestones you’ve reached. An elevator pitch is designed to convey value. Now that you’ve illustrated what you do and how you do it, it’s time to show that you do it successfully. ‘So far we’ve reached 67 businesses, generating over 3000 leads for them’.
  4. Finally, round out your pitch with an ask. That could be for additional funding, to share your idea with the persons network or even to try get someone to use your product. Be mindful of being sincere. Pushing for a sale to hard can be off putting. Try something like ‘We would love to have someone with your knowledge and network be a part of Leadmi. We believe with additional funding we could grow the business and help more companies grow.’
  5. Once you’ve written your pitch, read it out in front of a mirror. Make sure to maintain a slow, steady speed but be careful of coming off as monotonous. Time how long it takes to say your elevator pitch and aim for 25 – 30 seconds.